RetakeME3, the movement whose goal is to get BioWare to address Mass Effect 3’s endings and make them better, has taken an altogether more ‘sugary’ approach toward their goal. Group member Sam came up with the Cupcake Campaign, which the 50,000+ strong group managed to raise the $1005 needed within 30 minutes of asking for donations.
Poking fun at the endings of Mass Effect 3, the cup cakes were coloured with green, red and blue icing as well as being lettered (A,B and C), though underneath they were just vanilla (but still delicious none the less). Donating members were also able to send a short message along with the cupcakes which arrived today.
Community Organizer Chris Priestly’s response below:
Today, we received the 400 cupcakes you collectively sent us through your donations to express your feelings about the endings of Mass Effect 3. We want you to know; we are indeed listening to all fan response and acknowledge your feedback. We appreciate creative and thoughtful attempts like this one.
The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.
BioWare regularly works with many deserving charities, as such it was decided that rather than passing out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day. Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes.
Please keep providing your feedback on Mass Effect 3, we’re still listening.
It is a shame that this delicious feedback wasn’t passed on to developers, as lets face it, 402 cupcakes is a much better way to get your point across than a sack of hate mail. At least the kids at the youth shelter will enjoy them!
You can read all the messages fans sent and more by checking out this thread on BioWare’s social network.