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Following in the wake of numerous rumours that Microsoft was in discussion with cable providers to bring new TV entertainment to the Xbox 360, Microsoft have today announced their intentions to roll out the next generation of TV entertainment on their console come this Christmas. Close to 40 TV and entertainment providers such as including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K., Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, will begin rolling out new services to the Xbox 360 this Christmas.

Don Matrick, president of Interactive Entertainment at Microsoft had the following to say;

“Today’s announcement is a major step toward realising our vision to bring you all the entertainment you want, shared with the people you care about, made easy. Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”

Sam Schwartz, president of Comcast Converged products also added,

“We are continually evolving the television experience to bring Xfinity TV subscribers more personalized ways to search, find and watch the content they love. Our recently launched next-generation Xfinity TV platform is enabling us to bring Xfinity On Demand to a gaming console for the first time, and Kinect’s voice and gesture controls will offer our customers an innovative way to discover and enjoy Xfinity On Demand’s huge library of top shows and movies.”

Let us know in the comments below what you think about this exciting development.

Source: Microsoft Press Release

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