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Sony Ericsson Xperia Play

As you’d expect, Sony are hoping for a large gamer uptake when it comes to the Xperia PLAY, and that was reflected by the partnerships announced at the Game Developers Conference, announcing deals with Major League Gaming, Havok and Unity.

“At MLG, we aim to showcase the latest technology that will benefit our community of gamers,” said Sundance DiGiovanni, CEO, MLG. “XperiaTM PLAY is an amazing smartphone and a stellar gaming device bringing the best mobile capabilities to our audience.”

David Coghlan, Managing Director of Havok praised the device.

“As part of Havok’s overall support for the AndroidTM platform, we are very pleased to partner with Sony Ericsson to put the full power of the Havok product line into the hands of XperiaTM PLAY developers. We were extremely impressed by the performance of the XperiaTM PLAY and the ease with which we were able to port and optimise our technology to the platform. This will enable developers to use Havok technology to create cinematic, rich 3-D immersive games for AndroidTM smartphones with XperiaTM PLAY in the forefront.”