If you head to this page on the Sony Europe website, and upload a pic of yourself looking like you’re in a Resistance style battle, you can be in the running to win a flight to San Diego, hang out with the Resistance 3 development team, and then have your head scanned in 3D for the game.
It’s a pretty impressive prize. Fly to San Diego, meet the development team, and get your ugly mug in the game. There doesn’t appear to be any restrictions on location either. So have at it.